tag:blogger.com,1999:blog-5822238157430691095.post183126892482003143..comments2024-02-25T18:21:12.610-05:00Comments on Customer Value in the Now Economy: Designing Your Customer Engagement Strategy by Laura Patterson * [42]Art Weinsteinhttp://www.blogger.com/profile/05011519859160178160noreply@blogger.comBlogger90125tag:blogger.com,1999:blog-5822238157430691095.post-17194532026430857092024-02-16T20:48:32.818-05:002024-02-16T20:48:32.818-05:00 Patterson advocates for organizations to adopt a ... Patterson advocates for organizations to adopt a customer-centric approach, focusing on meeting needs, ease of interaction, and providing enjoyment to help organizations thrive. She highlights the importance of mapping customer touch points and developing a well-thought-out strategies that addresses various aspects and emphasizing on the role of positive customer engagement for the long term.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-65608239669191324732024-02-04T23:04:22.245-05:002024-02-04T23:04:22.245-05:00Great Article. I agree, Customer service is the ba...Great Article. I agree, Customer service is the backbone of every great company. Implementing great customer service techniques can increase revenue for companies and create customers.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-45884920701703861062024-02-03T11:16:21.409-05:002024-02-03T11:16:21.409-05:00According to a Forrester Research report, improvin...According to a Forrester Research report, improving customer experience and engagement is essential to improving your business performance. Customer experience ratings are often high for customer-centric businesses that make investments in cross-channel alignment, set up customer-centric measurements, and cultivate a customer-centric culture. Businesses may provide the best possible customer experience and build enduring relationships with customers by emphasizing ease, expertise, customisation, and proactivity. The key to this endeavor's success is crafting a well considered customer experience and engagement strategy that takes into account a number of factors, including infrastructure, personnel skills, and data collecting.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-35322399038047851272024-02-02T23:53:21.182-05:002024-02-02T23:53:21.182-05:00Laura Patterson's article emphasizes how impor...<br />Laura Patterson's article emphasizes how important it is for businesses to focus on making customers happy. It suggests that companies need to work together, measure how well they're doing with customers, and have a friendly attitude. The article also gives four simple tips for creating a great customer experience.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-59843155333475533692024-02-02T23:44:44.582-05:002024-02-02T23:44:44.582-05:00I thoroughly enjoyed this article. I learned some ...I thoroughly enjoyed this article. I learned some new things through reading, some things were confirmed for me, and others gave me ideas. As I am currently embarking on ways to thoroughly engage customers in my workplace, these 4 points are great. For not only external customers, but internal, it was extremely important for us to pay attention to things such as convenience and ease of use/engagement. This article drove home ways that we can collect meaningful insights and provide meaningful opportunities for engagement. I am looking forward to expanding my QI project with the 4 main points listed in this article. Vanessa L Phillipsnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-19598913699421362342024-02-02T23:42:40.654-05:002024-02-02T23:42:40.654-05:00Love how this post emphasizes the importance of pe...Love how this post emphasizes the importance of personalization in customer engagement. This aligns with the idea that every interaction counts. Great insights on leveraging data to understand customer needs. It's key for crafting strategies that resonate! Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-35626520764002234662024-02-02T23:40:55.972-05:002024-02-02T23:40:55.972-05:00The article emphasizes the idea that a company tha...The article emphasizes the idea that a company that excels at evaluating consumer data develops a better grasp of its clients, transcending their own awareness of their preferences. The identification of four critical elements—convenience, competence, customisation, and proactivity—for establishing the best customer experience serves as a practical foundation. This approach is useful for firms looking to improve their customer engagement strategy and, as a result, increase long-term customer value.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-91024765150406715262024-02-02T23:37:33.767-05:002024-02-02T23:37:33.767-05:00This Article was really enforcing the effect quali...This Article was really enforcing the effect quality customer service has on a businesses flourishment. With taking the careful steps and attending to the needs of customers, businesses can really accelerate their products and build a base of stability within the field. I really agree that with taking the necessary effort to take the extra step for customer service, can really improve business outlooks.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-32950417955317994392024-02-02T23:35:49.360-05:002024-02-02T23:35:49.360-05:00I really enjoyed this article, learned some things...I really enjoyed this article, learned some things, and some others confirmed ideas I’ve been putting forth. As we are currently embarking on customer engagement initiatives in my workplace, we work to discover ways to receive meaningful feedback and engage the customer in positive ways. That includes our internal customers. The very first thing that was apparent was how convenient is it really to the customer we are looking to engage. I will definitely take these points back and try to tweak our QI project and increase engagement. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-8604294712412895772024-02-02T23:30:51.272-05:002024-02-02T23:30:51.272-05:00This article is very educative and provided me wit...This article is very educative and provided me with clarity about marketing and customer service importance. With top quality customer service, businesses can truly flourish and stand out against their competitors. Also having such quality care can create a loyal customer base allowing for stability in business.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-58611038888676784402024-02-02T23:24:58.801-05:002024-02-02T23:24:58.801-05:00The comprehensive breakdown of the customer engage...The comprehensive breakdown of the customer engagement landscape is both enlightening and timely. The statistics from the Forrester Research study serve as a wake-up call for businesses to prioritize and enhance their customer experience. I enjoyed how the emphasis on the four key elements, especially proactivity, resonates strongly in a world where customers demand not just satisfaction but a personalized and anticipatory connection. It's a reminder for us all to reassess our touchpoints and develop strategies that truly cater to the evolving expectations of our customers. Excellent insights and great read! Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-88596499646269016052024-02-02T21:00:03.496-05:002024-02-02T21:00:03.496-05:00After reading this article I was able to understan...After reading this article I was able to understand the issues that many customers had faced. I also got to understand the internal processes and how to make higher earning marks from investing in the customer. I enjoyed how in depth this article went to highlight customer service and how to reach higher rates. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-91856865465193080692024-02-02T20:16:56.198-05:002024-02-02T20:16:56.198-05:00As a small business owner myself, I may say that c...As a small business owner myself, I may say that customer experience through all touch points is effective in gaining and maintaining consistent clientele. Out of the four key elements given in the post, I believe proactivity is the most important. Following up with customers in a respectful and caring manner can go a long way. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-14145289824916880102024-02-02T17:46:09.907-05:002024-02-02T17:46:09.907-05:00This article demonstrates how customer service is ...This article demonstrates how customer service is a basic component that affects every area of the organization, not just a department inside one. Putting customer service first results in happy consumers, loyal customers, positive word-of-mouth, and a powerful, long-lasting brand.Camille Oteronoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-19832467366590697402024-02-02T16:49:49.800-05:002024-02-02T16:49:49.800-05:00This post was extremely clarifying and insightful....This post was extremely clarifying and insightful. Designing customer engagement strategies for a company is not a black and white task. There is a lot of grey areas for companies with complex internal processes. Companies who invest in customer - centric metrics tend to have higher earning marks for this reason! Niderlande Valcinnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-30911528421129782812024-02-02T16:25:21.998-05:002024-02-02T16:25:21.998-05:00As someone who worked for several years as an Acco...As someone who worked for several years as an Account Manager for Rosetta Stone, I agree that retention and growth is the key to stability for an organization. My job was to retain and grow accounts in K12 districts. This was an area of great revenue for the company. In fact, greater than new business sales. There is so much opportunity in this area and having a strategy that incorporates elements that are customer centric is absolutely critical. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-72928582885753337082024-02-02T14:16:01.584-05:002024-02-02T14:16:01.584-05:00I found this article to be very insightful as it e...I found this article to be very insightful as it effectively highlights the critical importance a customer-centric approach has in shaping positive customer experience. By emphasizing the interrelated elements of meeting customer needs, enhancing customer enjoyment and faclilitating seamless interaction, this post points out the importance that aligning internal processes and technologies can have on the customer journey. Furthermore, I found value in the article’s focus on mapping customer touch points and the strategic implementation of the four key elements (convenience, competence, personalization and proactivity). Following this roadmap can help firm’s elevate both customer engagement and satisfaction, which is crucial in an era where a company’s success in the market depends heavily on creating anf delivering good customer value.<br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-7034236729218936012024-02-02T09:37:57.604-05:002024-02-02T09:37:57.604-05:00I like how this article talks about how to effecti...I like how this article talks about how to effectively reach customers and the strategies you can take to do so. I have worked with a business before that struggled with customer engagement, which is important to get and keep clients for a successful business. They had 2 of the 4 key tools needed to have a successful customer base. However, I think sharing this article will be a great way to motivate them to create new ideas to ensure they are reaching customer satisfaction. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-80741605419832356922024-02-02T01:05:03.282-05:002024-02-02T01:05:03.282-05:00The Forrester Research study sheds light on a conc...The Forrester Research study sheds light on a concerning disparity in customer experience across industries, revealing that only 13 out of 133 companies received "excellent" ratings from more than 4,600 U.S. consumers. The article underscores the pivotal role of a customer-centric approach, emphasizing the importance of meeting needs, ease of interaction, and providing customer enjoyment. As businesses navigate the complex landscape of internal processes and technologies, the call to invest in cross-channel alignment, customer-centric metrics, and a culture that values a positive experience from every team member becomes evident, positioning customer experience and engagement as key differentiators in the market.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-70487042433466633662024-02-01T18:58:55.932-05:002024-02-01T18:58:55.932-05:00This article really goes into depth on the importa...This article really goes into depth on the important of customer satisfication within a company and it's impact on how well that company can do. As an artistic entrepreneur of my own, I am able to use the strategies and knowledge to create better customer staisfaction with my own clients who may higher me for jobs and also better satisfy my current bosses in the work field.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-56770908887509187012024-02-01T16:53:19.283-05:002024-02-01T16:53:19.283-05:00I have such an appreciation for this article for m...I have such an appreciation for this article for marketers such as myself that aren’t fully enthralled in the engagement experience every day. Being a public health professional that still had to focus on marketing, it’s important to remember that customer engagement is equally as important. A key topic that stood out to me in this article are the key elements to delivering the ideal customer experience. Realizing how important it is to ensure that the customer is pleased increases their need to return for service or to purchase the product. Proactivity is typically forgotten about being that it requires the consumer to reach one. One of my favorites mottos is Reach One, Teach One. Meaning it’s important to be proactive in reaching out to the population through different avenues. This was such a thoughtful and resourceful read. Angel Bradleynoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-84254831127872407302024-01-31T22:12:50.816-05:002024-01-31T22:12:50.816-05:00Laura’s post clearly outline elements that describ...Laura’s post clearly outline elements that describes the importance to establish engagement strategies between the customers and organizations. This with the objective of facilitate a customer experience and satisfaction. Developing costumers experience requires elements and a plan that are crucial for a positive or negative experience. Definitely will evaluate my strategy plan for my future business model.Jaynaliz Pereznoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-81327067954446345112024-01-31T18:22:36.354-05:002024-01-31T18:22:36.354-05:00The article was very informative, especially how t...The article was very informative, especially how the four key elements to deliver excellent customer experience (Competence, Convenience, Personalization and Proactivity) are related to each other in order to help organization’s deliver long term customer value for their customers. As a customer myself, I do consider customer service one of the main reasons why I picked a brand over another. If I feel mistreated in a return or in the purchase process, I will never buy again because you are just treated like another sale. I do related to this article because some companies worries more their internal processes than their customer experience in general. We are living in a ultra-competitive business environment with a lot of options to buy a product. Customer engagement strategies are very important in my opinion.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-35481426584548985952024-01-31T15:41:19.724-05:002024-01-31T15:41:19.724-05:00The post provide a detail breakdown in the definit...The post provide a detail breakdown in the definition of Customer experience, I will add creating value despite the fact that value could have different meanings depending on the customers. In now days, internal processes must be align with customer's needs and wants in order to stay competitive. Customer centric organization have the flexibility to adapt to changes in customer's needs and wants due to the more than average external and customer centric strategies. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-32394459333860184132024-01-31T14:24:45.118-05:002024-01-31T14:24:45.118-05:00Like many people commented, companies and business...Like many people commented, companies and businesses should read this article, and as someone who works everyday in the customer service industry, I enjoyed reading this article because it definitely speaks many truths. We cannot empathize enough on the importance of understanding the customer’s journeys and obtain data that will help develop personalized and targeted engagement tactics in order for businesses to create meaningful interactions that will foster a strong emotional connection with the audience. And by recognizing the significance of customer-centric approaches and implementing the key elements suggested tactics, businesses and the market can also grow stronger relationships with their audience and achieve long term success. <br />Anonymousnoreply@blogger.com