tag:blogger.com,1999:blog-5822238157430691095.post5659423231217288127..comments2024-02-25T18:21:12.610-05:00Comments on Customer Value in the Now Economy: A Metric That Matters - Why Corporate Marketers Embrace the Net Promoter Score (NPS) * [44]Art Weinsteinhttp://www.blogger.com/profile/05011519859160178160noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-5822238157430691095.post-40466068201526906062024-02-04T17:29:16.998-05:002024-02-04T17:29:16.998-05:00I really enjoyed this article because it talks abo...I really enjoyed this article because it talks about a certain survrey that everyone has done at least one time in their life. You are able to relate to the survey, and truly figure out what this survey does.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-52461078866320204232024-01-31T16:16:09.415-05:002024-01-31T16:16:09.415-05:00This blog entry really caught my eye because, admi...This blog entry really caught my eye because, admittedly, I've taken a lot of NPS types of surveys in the past with Chick-Fil-A -- simply because there's incentive with a free sandwich after taking the survey. What this blog entry reinforces, however, is that Net Promoter Scores are very effective at getting feedback with or without incentives. I never considered the possible issues with NPS, though, with measurement bias and such, but it makes a lot of sense!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-7671338802375297022024-01-29T13:07:47.380-05:002024-01-29T13:07:47.380-05:00The discussion on measuring customer loyalty throu...The discussion on measuring customer loyalty through the Net Promoter Score (NPS) is insightful and practical. While the simplicity of NPS makes it appealing, the article rightly highlights potential limitations such as measurement bias and validity concerns. I particularly appreciate the suggestion to reevaluate the psychometric properties of the scale and to consider extending the idea of the customer to other stakeholders. Incorporating NPS as part of a comprehensive set of metrics seems like a balanced approach to ensuring a holistic understanding of customer value. Thank you for shedding light on this important aspect of marketing performance evaluation.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-61035700711115313472023-11-03T19:37:20.881-04:002023-11-03T19:37:20.881-04:00This article shows a different way to better for c...This article shows a different way to better for customers to give their feedback for example JetBlue used the 11 point scale and in the example given in the article the prompt was "Based on your last experience with Company X, how likely would you be to recommend Company X to a friend or colleague? (Customers respond on a 0-10 point rating scale where 0 is not at all likely and 10 is extremely likely)." This 0-10 allows customers a wider variety viewpoints and With more points on the scale, it becomes easier to detect subtle differences in respondents opinions.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-30855479200564522632023-11-03T18:07:09.399-04:002023-11-03T18:07:09.399-04:00As someone currently working in the Marketing fiel...As someone currently working in the Marketing field, I can agree with the value the author puts on the Net Promoter Score. It is definitely one our top metrics used to help determine customer satisfaction as well as offer insights on areas we need improvement. Lastly, as a consumer myself, I often part-take in the surveys and enjoy giving feedback, especially if the service or product exceeded my expectations, as well as falls short.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-28184124353739733032023-11-02T02:29:10.114-04:002023-11-02T02:29:10.114-04:00This article by Kanika Meshram is a great reminder...This article by Kanika Meshram is a great reminder of the importance of customer centricity, especially in the wake of the pandemic. The examples of Airbnb, Amazon, and StageKings show how companies can create value for their customers by listening to them from the head, heart, and feet. I believe that customer centricity is essential for any business that wants to succeed in the long term. By listening to their customers and understanding their needs, companies can create products and services that customers love.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-59299672180210352692023-10-31T13:49:14.309-04:002023-10-31T13:49:14.309-04:00The blog post demonstrated the simplicity of the N...The blog post demonstrated the simplicity of the NPS (Net Promoter Score) and how it can be used by marketers to track customer loyalty. There were good points on watching out for over reliance on NPS alone and it is important to have a more balanced view. It would be interesting to expand more on how AI and other types of data analytics can be used in combination with the NPS score.Jason Schwartznoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-17214731330830787652023-10-15T21:53:01.161-04:002023-10-15T21:53:01.161-04:00The stress related to obtaining high numbers can b...The stress related to obtaining high numbers can be lessened with a balanced approach that includes NPS as part of a larger set of essential measures, ensuring a more comprehensive picture of business performance. Arianna Morelnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-33469288840728775092023-10-15T21:50:47.140-04:002023-10-15T21:50:47.140-04:00The NPS scale is a powerful tool for measuring cus...The NPS scale is a powerful tool for measuring customer loyalty and growth potential. The stress related to obtaining high numbers can be lessened with a balanced approach that includes NPS as part of a larger set of essential measures, ensuring a more comprehensive picture of business performance.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-28844180487489623242023-09-22T16:16:55.087-04:002023-09-22T16:16:55.087-04:00It's fascinating how much info a simple survey...It's fascinating how much info a simple survey question you can assess, the NPS scale does sound like a very solid ways companies or services can use to analyze their performance, and combined with other tools it seems like it would be a powerful and simple addition to the analytics. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-80432556539035344512023-04-07T23:37:19.772-04:002023-04-07T23:37:19.772-04:00I am familiar with the NPS “Net Promoter Score” as...I am familiar with the NPS “Net Promoter Score” as I have seen this used on many websites in the past. I have always wondered if the NPS would be useful for a company and this article really explained the NPS concept and how it is implemented. I still question if one data point can really drive marketing decisions.J. Schwartznoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-50081695776317901102023-04-07T23:33:25.061-04:002023-04-07T23:33:25.061-04:00The article I chose to respond to is why corporate...The article I chose to respond to is why corporate marketers embrace (NPS)I found it interesting because if the job I work. I work a retail job one of the metrics that heavily looked at is the loyalty score. After reading this article I gained some helpful insight on why this score is important. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-31105094930495729782023-04-06T15:38:56.173-04:002023-04-06T15:38:56.173-04:00I think this article brings up an interesting poin...I think this article brings up an interesting point regarding the value of customer satisfaction surveys. What is commonly thought of as a nuisance and waster of time may actually prove to be a key component in a company's plan for growth. The NPS scale is logical; I believe it is a great way to measure the performance of a company as well as the loyalty of its customers. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-75278273666975481532023-04-06T15:28:26.185-04:002023-04-06T15:28:26.185-04:00While I had never previously gave thought to the i...While I had never previously gave thought to the importance or purpose of customer satisfaction surveys, I believe this specific question does reflect a more accurate representation of satisfaction. The NPS method is interesting, looks like it correlates much better with a company's sales than other traditional survey questions. Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-84193553148875145492023-03-26T20:38:11.119-04:002023-03-26T20:38:11.119-04:00What is the NPS and why is it widely used by compa...What is the NPS and why is it widely used by companies to measure customer loyalty? What are some potential issues with using the NPS and how can they be addressed?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-73661932851519591572023-03-25T18:29:19.927-04:002023-03-25T18:29:19.927-04:00 I like the perspective you gave and the example c... I like the perspective you gave and the example companies. While I like the simplicity of the NPS model how does it compare with other models?Nicholas Wisemannoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-35149441402185120542022-11-04T10:04:48.765-04:002022-11-04T10:04:48.765-04:00As an early entrepreneur myself, this article was ...As an early entrepreneur myself, this article was very beneficial. I definitely see why bigger companies such as Jet blue would use an 11 point feedback system. But, I believe you have a very valid point about the benefits of smaller point scales. It makes the feedback much more direct and gives the business owner a clear view on peoples opinions and feedback. After reading this article, I will definitely begin to experiment with smaller point systems. I enjoy the fact that it is either a negative or positive response, there is not much room for the middle opinions, which truly do not help much.Gabriel Pachasnoreply@blogger.comtag:blogger.com,1999:blog-5822238157430691095.post-17030748404781735782022-11-02T10:04:47.672-04:002022-11-02T10:04:47.672-04:00I actually thought this was a good article, i run ...I actually thought this was a good article, i run a business myself and never thought to use this method to focus on promoting and using as a measure to see how what my clients actually think of my service.Anonymousnoreply@blogger.com