This marketing blog is all about the customer! It is based on research by Art Weinstein from the book SUPERIOR CUSTOMER VALUE - FINDING AND KEEPING CUSTOMERS IN THE NOW ECONOMY (Routledge, 2019). Topics include the digital economy, customer-centricity, business models, value propositions, segmentation, service, quality, pricing, image, CRM, metrics, loyalty and retention. Expert contributors offer related insights/best practices. Your thoughts and customer value experiences are welcomed.
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Featured Post
5 Think BIG Disruptions by Thomas Ferleman * [45]
In the next two years, the most innovative companies will take advantage of 5 THINK BIG disruptions impacting the workplace, consumers, an...
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