This marketing blog is all about the customer! It is based on research by Art Weinstein from the book SUPERIOR CUSTOMER VALUE - FINDING AND KEEPING CUSTOMERS IN THE NOW ECONOMY (Routledge, 2019). Topics include the digital economy, customer-centricity, business models, value propositions, segmentation, service, quality, pricing, image, CRM, metrics, loyalty and retention. Expert contributors offer related insights/best practices. Your thoughts and customer value experiences are welcomed.
Search This Blog
No posts with label Service Incidents. Show all posts
No posts with label Service Incidents. Show all posts
Subscribe to:
Posts (Atom)
Featured Post
The Extractive Business Model of Fast Fashion: A Colonial Critique by Kanika Meshram * [47]
The concept of value creation revolves around aligning the interests of customers, stakeholders, and the organization itself. A successful b...
Most Popular Posts
-
How would your customers categorize their experience with your firm? A Forrester Research study that shared the findings from interviews...
-
National or manufacturer brands have been for a while the choice of consumers and a signal for quality. Consumers usually trust manufactu...
-
The pandemic has upended how brands create customer value. As marketers continue to think what's new and valuabl...